Wired readers who use ad blockers, you’ve been warned.
Soon you won’t be able to get any online content from the popular tech publication unless you stop blocking their ads, or pay for the privilege of seeing no ads.
For a while, if you visited
Wired.com with an ad blocker enabled, you were presented with a message politely asking you to “support” the publication by disabling your ad blocker or “whitelisting” the site.
That message (ironically, featured in a display ad), has now been replaced with an ad announcing that Wired will soon be launching an ad-free version of the site, for which you have to pay a subscription.
In a note titled “
How Wired is going to handle ad blocking,” Wired’s editors plead their case that ad blockers are undercutting the revenues that pay for the publication:
We know that you come to our site primarily to read our content, but it’s important to be clear that advertising is how we keep WIRED going: paying the writers, editors, designers, engineers, and all the other staff that work so hard to create the stories you read and watch here.
