I got the same virus last week. I usually fix computers with viruses as a side job, but this one had me stumped! Anyway I solved it using Kaspersky Internet Security 2011 trial...
Windows 7 Ultimate 64-bit
3.0GHz Intel Core 2 Duo
ATI Radeon 4670 HD 1GDDR3
It would redirect my browser (both Google Chrome and IE8) to plomedia and a few other sites. And many times, it caused my computer to freeze with a blurred white screen and then restarts my computer. (to work around the issue, just right click on the links for webpages and open it in a new tab or window)
Malwarebytes, Super Anti-Spyware, Avira Free, and Microsoft Security Essentials didn't fix the problem.
I tried the trial version of ESET Smart Security 2011, and that didn't work.
Kaspersky Internet Security 2011 did the trick. It detected the rootkit. It was still kind of tricky to remove it, it wasn't a simple detect and remove solution. But in the end all you have to is go to your quarantine list and disinfect the file...
Detected: virus Rootkit.Win32.TDSS.mbr
After cleaning the file, I searched for random stuff on google and clicked directly on the link, and didn't receive any redirecting to other sites.
I hope this work for you, and also be aware that other anti-virus software may improve later on to deal with this problem.