I guess you're right about that! So looking at a stock HD6870 now. There are a lot of different brands like Club 3D, Sapphire, XFX, MSI, Gigabyte. The difference in price is 20 euros. Some say it's only because of the brandname and label on the card but others claim there's a difference in cooling. Right now i'm drawn towards the XFX dual fan edition, as it's said to cool very well and it's quiet.