I am a bit confused in terms of the link/alt/target to get it all together properly.
There's nothing too complicated about the link, alt, and target options (superficially at least). The link should just be set to http://www.yourdomain.com/page.html/
, or something like page.html
alt is simply an alternate text that can be added to an image. This text is only seen if the image does not load, or if the user is utilizing an assistive browser that reads the page.
You shouldn't even need to touch the target options unless you want to do something like open the page in a new window, or link to an anchor on the page. I'm not sure if I answered your question, please feel free to elaborate on what you need. Also, if you're willing to share the URL of the site, I'm sure we could give you additional help.