Dish Network, the parent company of Blockbuster, has announced that they will be shutting down the remaining 300 retail Blockbuster stores by January 2014. Dish also told customers that the Blockbuster by Mail service will also be cut by December.
With Blockbuster failing over the years as the advancement of technology slowly ruins their franchise, in-home video services like Netflix, Xbox, and TV Providers took over the majority of the movie market. Even with such a big name, it would be enough to completely remove Blockbuster from the world.
Dish stated that Blockbuster on Demand will stay around, as it is currently Netflix’s only competitor and Dish customers will have the Blockbuster Movies service available if they so desire.
Joseph Clayton, Dish President and CEO, states that “Despite our closing of the physical distribution elements of the business, we continue to see value in the Blockbuster brand, and we expect to leverage that brand as we continue to expand our digital offerings.”
As the world moved on in technology, Blockbuster just sat back and watched, hoping that their DVD-rental business would just continue to thrive. The move Blockbuster should have made over the previous years was the transfer into in-home content and a service very similar to Netflix.
If you would still love to visit the Blockbuster stores, there is “some” hope. Dish is allowing franchises that wish to stay open to continue to sell content. At this rate however, we may want to stop using the phrase, “A Blockbuster Movie!”
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Tagged Blockbuster, blog.