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Old 09-08-2008, 04:21 AM   #1 (permalink)
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Help me, please!!!

Hi,
my name is Anna and I'm a student of business administration at the University of Trier/ Germany. I participate in a seminar about "corporate branding". Please help me by filling in the questionnaire at the following link:

http://www.survey.uni-trier.de

I affirm that it is a project only for research and non-commercial. Of course it is anonymous and no personal data is required. It takes about 10-15 minutes. Please answer each question, because only completed questionnaires can be used.
My performance depends on your help. Thank you very much!!!
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Old 09-08-2008, 10:44 PM   #2 (permalink)
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Re: Help me, please!!!

I started the survey, Heinkel meant nothing to me as a consumer even though I use some of the products. I did not realize that Henkel had recently bought those brands. I still associate them with Dial and P&G. My total ignorance of Henkel made answering the survey difficult.

Brand awareness = zero
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Old 09-09-2008, 02:09 AM   #3 (permalink)
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Re: Help me, please!!!

Yes, I know, I had the same problem at the beginning of the seminar. It is because Henkel didn't advertise with the company name.

Anyhow I thank you very much for your support!
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