What should I charge for advertising on my website?

BadgerBoy · 10-24-2007, 04:01 PM

I was just approached by someone who wants to advertise on my website, I' like their product so I'm considering giving it a go.

What I don't know, is how much do I charge?

I get roughly about 1000 unique visitors per month. Or roughly about 30 to 60 per day.

Also, how does it even work?

Do I wait for payment before I put the ad up, or do I put the ad up and then wait for payment?

Do I get paid per hit to the advertisement, or rent out the space on the page for $X per week or month?

Do I have them send payment to my paypal account?

**Jack.Sparrow** · 10-24-2007, 05:35 PM

https://www.google.com/adsense/

That's google ad's, but most of your questions are answered there.

BadgerBoy · 10-24-2007, 06:12 PM

Hmm. i checked out the site, but most of the information seems to be customized for ad sense users. I won't be using ad sense. i've been approched by a filmmaker to advertise their film.

ebackhus · 10-24-2007, 10:10 PM

Charge by the number of views. If your site attracts an average of 1000 views a month you can charge a flat rate using that figure.

BadgerBoy · 10-24-2007, 10:35 PM

OK, so how much per view does someone usually charge?

BluBarry · 10-25-2007, 10:22 PM

Actually BB ~

That's a great Question you've presented. A while back ago, I constructed a Site that I truly believe would have been awesome if I had a larger Bank Account to pay for advertisement. My site was totally based upon Affiliate Traffic Sales. I had a section for just about everything under the Sun, Clothing, Sport Goods, Books, Records, Houseware, Furniture, etc. Literally an entire Shopping Mall on the Internet at a time when eBay was still in its' infancy stage. But no one knew I was around so I didn't generate much traffic.

Every Link I had on my Site took you directly to the Manufacture's Site which were all Name Brand items I wrote a whole bunch of CGI Scripts that calculated the amount of Visitors, even how long they stayed on the Site they visited.

What I had arranged was a Click through Program in which I got a percentage based upon how visitors went to the Sellers' Site via Mine and a larger percentage on anything that was purchased. The arrangement at that time was approx. 15 Cents per Click through and $2.00 per Every Hundred they spent. Also I had a Flexible Agreement where upon, as my site grew larger and I generated more traffic, I would have the ability to negotiate a larger percentage of the profit.

After realizing I didn't have enough money to really Advertise my Site, I eventually dropped it having only made a whopping $200 in 8 months time. But then you have to deduct what I paid for Hosting and I ws actually in the hole.

If you're getting 30-60 Visits per day, that can place you ina very good position to command a much larger fee. The Internet is actually more popular than TV these days. I'm not much of a TV watcher but I'm on the Internet everyday much like everyone I know, young & old.

I'd ask for a Flat Fee based on what you think they are worth, Is this an Independent Film Maker? If so, their cash flow is probably small and if you ask too much, they'll just go to somebody else. So determine how much you can live with and keep in mind, if the relationship stays healthy, they will probably use you in the future for other projects and each time they come to you, your site will be even larger.

What's the URL for your Site btw?

Throw out $1,000 and see how that sticks

BadgerBoy · 10-25-2007, 11:32 PM

They are an independant filmmaker.

$1000 for what, per month?

my url is www.jaesonjrakman.com

**KoosHopeloos** · 10-26-2007, 01:37 AM

@ BadgerBoy: Have you thought of doing a sort of banner exchange? They advertise on your website, your website URL is shown in the movie one way or the other? This way you reach a lot of people you would normally not do...

BluBarry · 10-26-2007, 08:27 AM

Good Morning BB ~

I suppose aside from getting paid an agreed upon amount per click-through visits from your Site, I can't provide the answer you're looking for. However I did wish to point out a couple of things, I looked at your Site and it's actually very cool to a point that I Bookmarked it and I happen to know people who are very much into what you do, so I'll pass it along to them as well.

I did a search on Goggle for Ghost Hunters to see where your site falls and after paging forward up to Page 15, I still didn't see your Site listed. A study done years back noted that most people in search for a particular reference via Search Engines, will most likely stop after Page One. If they are totally unsatisfied with the results, will continue to Page Two and fewer still will venture unto Page Three of their search. When you get beyond Page Three, the numbers drop dramatically but none will venture to Page 15 or higher. Given your Web Site Domain Name does not bare the service you provide, the use of Meta Tags is monumental !!!

So I decided to take a look at your Meta Tags and I discovered you have none that refer to your Website or what you provide. That is a HUGELY IMPORTANT part of building Webpages. Please take a look at the Links below Links regarding Meta Tags.

The reason I'm referring to Meta Tags may not be obvious however the higher your ranking within the Search Engine World, the greater your success in negotiating issues like Advertisement Fees.

Below are three very helpful links that I think you should check out.

Good Luck BB

How to use Meta Tags

This is a Meta Tag Generator

How Much Should I Charge for Advertising on my Website?

thePITman · 01-26-2009, 07:17 AM

I am in the same boat. I was just confronted by a person via email last night that would like to advertise on my site. My web site URL's are below:

http://www.ohiobasketball.net/canton
http://www.ohiobasketball.net/wooster
http://www.ohiobasketball.net/ncaa
http://www.ohiobasketball.net (not much there, just to direct you to my sites)

The person was likely viewing one of the first 2 listed there when he decided to email me. I have never been asked before to advertise for somebody, as I've just used Google AdSense for a while. I will be setting up my free sitemeter.com account tonight to start keeping track of traffic, something I was never really concerned about.

My web site is a big thing around our parts in Ohio, especially during the winter months. I'm guessing I get at least 50 impressions a day. At least. All the coaches for the schools use my site for research, and fans check league standings and results just about every night.

The site that is asking to advertise is very relevant to my site, designed around AAU basketball programs and offseason tournaments for high school kids, and I am willing to advertise for them. What kind of flat fee would be reasonable? And how should I ask them to pay? I have PayPal, or do I accept mailed check? Do taxes come into play with something like this?

The last post on this thread was in 2006, so I figured I'd check in again since prices with these things can change. Thanks!

10-24-2007, 04:01 PM	#1 (permalink)
BadgerBoy Registered User Join Date: Feb 2006 Posts: 14 OS: Windows 2000	What should I charge for advertising on my website? I was just approached by someone who wants to advertise on my website, I' like their product so I'm considering giving it a go. What I don't know, is how much do I charge? I get roughly about 1000 unique visitors per month. Or roughly about 30 to 60 per day. Also, how does it even work? Do I wait for payment before I put the ad up, or do I put the ad up and then wait for payment? Do I get paid per hit to the advertisement, or rent out the space on the page for $X per week or month? Do I have them send payment to my paypal account? __________________ My Computer: Windows 2000 1000 megahertz AMD Duron 128 kilobyte primary memory cache 64 kilobyte secondary memory cache LITE-ON DVDRW SOHW-1673S [CD-ROM drive] LITE-ON LTR-52246S [CD-ROM drive] ST380013A [Hard drive] (80.03 GB) -- drive 0, s/n 5JVSFBPP, rev 8.01, SMART Status: Healthy Board: SiS-730 Bus Clock: 100 megahertz BIOS: Award Software International, Inc. 6.00 PG 09/28/2001 248 Megabytes Installed Memory MPU-401 Compatible MIDI Device SiS 7018 Audio Driver

10-24-2007, 05:35 PM	#2 (permalink)
Jack.Sparrow Resident Pirate Join Date: Jan 2007 Location: Qld, Aus Posts: 17,867 OS: XP SP3/Vista SP1 My System Blog Entries: 6	Re: What should I charge for advertising on my website? https://www.google.com/adsense/ That's google ad's, but most of your questions are answered there. __________________ //PC Wizard//Speedfan//Can you run it?//Posting Screenshots//Posting System Specs//Donations//

10-24-2007, 06:12 PM	#3 (permalink)
BadgerBoy Registered User Join Date: Feb 2006 Posts: 14 OS: Windows 2000	Re: What should I charge for advertising on my website? Hmm. i checked out the site, but most of the information seems to be customized for ad sense users. I won't be using ad sense. i've been approched by a filmmaker to advertise their film. __________________ My Computer: Windows 2000 1000 megahertz AMD Duron 128 kilobyte primary memory cache 64 kilobyte secondary memory cache LITE-ON DVDRW SOHW-1673S [CD-ROM drive] LITE-ON LTR-52246S [CD-ROM drive] ST380013A [Hard drive] (80.03 GB) -- drive 0, s/n 5JVSFBPP, rev 8.01, SMART Status: Healthy Board: SiS-730 Bus Clock: 100 megahertz BIOS: Award Software International, Inc. 6.00 PG 09/28/2001 248 Megabytes Installed Memory MPU-401 Compatible MIDI Device SiS 7018 Audio Driver

10-24-2007, 10:10 PM	#4 (permalink)
ebackhus Manager, Design Join Date: Apr 2005 Location: SATX Posts: 14,277 OS: WinXP Pro SP3/Windows 7 RTM My System Blog Entries: 28	Re: What should I charge for advertising on my website? Charge by the number of views. If your site attracts an average of 1000 views a month you can charge a flat rate using that figure. __________________ ----------------------------- There are no dumb questions, unless a customer is asking them. Help in the fight against cancer and other serious illnesses.

10-24-2007, 10:35 PM	#5 (permalink)
BadgerBoy Registered User Join Date: Feb 2006 Posts: 14 OS: Windows 2000	Re: What should I charge for advertising on my website? OK, so how much per view does someone usually charge? __________________ My Computer: Windows 2000 1000 megahertz AMD Duron 128 kilobyte primary memory cache 64 kilobyte secondary memory cache LITE-ON DVDRW SOHW-1673S [CD-ROM drive] LITE-ON LTR-52246S [CD-ROM drive] ST380013A [Hard drive] (80.03 GB) -- drive 0, s/n 5JVSFBPP, rev 8.01, SMART Status: Healthy Board: SiS-730 Bus Clock: 100 megahertz BIOS: Award Software International, Inc. 6.00 PG 09/28/2001 248 Megabytes Installed Memory MPU-401 Compatible MIDI Device SiS 7018 Audio Driver

10-25-2007, 10:22 PM	#6 (permalink)
BluBarry Registered User Join Date: Aug 2006 Posts: 144 OS: WinXP Pro	Re: What should I charge for advertising on my website? Actually BB ~ That's a great Question you've presented. A while back ago, I constructed a Site that I truly believe would have been awesome if I had a larger Bank Account to pay for advertisement. My site was totally based upon Affiliate Traffic Sales. I had a section for just about everything under the Sun, Clothing, Sport Goods, Books, Records, Houseware, Furniture, etc. Literally an entire Shopping Mall on the Internet at a time when eBay was still in its' infancy stage. But no one knew I was around so I didn't generate much traffic. Every Link I had on my Site took you directly to the Manufacture's Site which were all Name Brand items I wrote a whole bunch of CGI Scripts that calculated the amount of Visitors, even how long they stayed on the Site they visited. What I had arranged was a Click through Program in which I got a percentage based upon how visitors went to the Sellers' Site via Mine and a larger percentage on anything that was purchased. The arrangement at that time was approx. 15 Cents per Click through and $2.00 per Every Hundred they spent. Also I had a Flexible Agreement where upon, as my site grew larger and I generated more traffic, I would have the ability to negotiate a larger percentage of the profit. After realizing I didn't have enough money to really Advertise my Site, I eventually dropped it having only made a whopping $200 in 8 months time. But then you have to deduct what I paid for Hosting and I ws actually in the hole. If you're getting 30-60 Visits per day, that can place you ina very good position to command a much larger fee. The Internet is actually more popular than TV these days. I'm not much of a TV watcher but I'm on the Internet everyday much like everyone I know, young & old. I'd ask for a Flat Fee based on what you think they are worth, Is this an Independent Film Maker? If so, their cash flow is probably small and if you ask too much, they'll just go to somebody else. So determine how much you can live with and keep in mind, if the relationship stays healthy, they will probably use you in the future for other projects and each time they come to you, your site will be even larger. What's the URL for your Site btw? Throw out $1,000 and see how that sticks __________________ The Source Code* and a good Terminology Reference Book can be the greatest Programming Instructor you'll ever find ...* Did you know Windows Notepad, Microsoft Word* or any Text Rendering & Editing Program is all you need to build Web Pages?*

10-25-2007, 11:32 PM	#7 (permalink)
BadgerBoy Registered User Join Date: Feb 2006 Posts: 14 OS: Windows 2000	Re: What should I charge for advertising on my website? They are an independant filmmaker. $1000 for what, per month? my url is www.jaesonjrakman.com __________________ My Computer: Windows 2000 1000 megahertz AMD Duron 128 kilobyte primary memory cache 64 kilobyte secondary memory cache LITE-ON DVDRW SOHW-1673S [CD-ROM drive] LITE-ON LTR-52246S [CD-ROM drive] ST380013A [Hard drive] (80.03 GB) -- drive 0, s/n 5JVSFBPP, rev 8.01, SMART Status: Healthy Board: SiS-730 Bus Clock: 100 megahertz BIOS: Award Software International, Inc. 6.00 PG 09/28/2001 248 Megabytes Installed Memory MPU-401 Compatible MIDI Device SiS 7018 Audio Driver

10-26-2007, 01:37 AM	#8 (permalink)
KoosHopeloos TSF Enthusiast Join Date: Nov 2004 Posts: 555 OS: Windows XP Pro & Windows Vista Ultimate browsing the web with FF, Opera, Safari and IE.	Re: What should I charge for advertising on my website? @ BadgerBoy: Have you thought of doing a sort of banner exchange? They advertise on your website, your website URL is shown in the movie one way or the other? This way you reach a lot of people you would normally not do... __________________ KoosHopeloos, straight to you from .nl via the world wide web!

10-26-2007, 08:27 AM	#9 (permalink)
BluBarry Registered User Join Date: Aug 2006 Posts: 144 OS: WinXP Pro	Re: What should I charge for advertising on my website? Good Morning BB ~ I suppose aside from getting paid an agreed upon amount per click-through visits from your Site, I can't provide the answer you're looking for. However I did wish to point out a couple of things, I looked at your Site and it's actually very cool to a point that I Bookmarked it and I happen to know people who are very much into what you do, so I'll pass it along to them as well. I did a search on *Goggle* for Ghost Hunters to see where your site falls and after paging forward up to Page 15, I still didn't see your Site listed. A study done years back noted that most people in search for a particular reference via Search Engines, will most likely stop after Page One. If they are totally unsatisfied with the results, will continue to Page Two and fewer still will venture unto Page Three of their search. When you get beyond Page Three, the numbers drop dramatically but none will venture to Page 15 or higher. Given your Web Site Domain Name does not bare the service you provide, the use of Meta Tags is monumental !!! So I decided to take a look at your Meta Tags and I discovered you have none that refer to your Website or what you provide. That is a HUGELY IMPORTANT part of building Webpages. Please take a look at the Links below Links regarding Meta Tags. The reason I'm referring to Meta Tags may not be obvious however the higher your ranking within the Search Engine World, the greater your success in negotiating issues like Advertisement Fees. Below are three very helpful links that I think you should check out. Good Luck BB How to use Meta Tags This is a Meta Tag Generator How Much Should I Charge for Advertising on my Website? __________________ The Source Code* and a good Terminology Reference Book can be the greatest Programming Instructor you'll ever find ...* Did you know Windows Notepad, Microsoft Word* or any Text Rendering & Editing Program is all you need to build Web Pages?*

01-26-2009, 07:17 AM	#10 (permalink)
thePITman Registered User Join Date: Apr 2006 Posts: 32 OS: WinXp	Re: What should I charge for advertising on my website? I am in the same boat. I was just confronted by a person via email last night that would like to advertise on my site. My web site URL's are below: http://www.ohiobasketball.net/canton http://www.ohiobasketball.net/wooster http://www.ohiobasketball.net/ncaa http://www.ohiobasketball.net (not much there, just to direct you to my sites) The person was likely viewing one of the first 2 listed there when he decided to email me. I have never been asked before to advertise for somebody, as I've just used Google AdSense for a while. I will be setting up my free sitemeter.com account tonight to start keeping track of traffic, something I was never really concerned about. My web site is a big thing around our parts in Ohio, especially during the winter months. I'm guessing I get at least 50 impressions a day. At least. All the coaches for the schools use my site for research, and fans check league standings and results just about every night. The site that is asking to advertise is very relevant to my site, designed around AAU basketball programs and offseason tournaments for high school kids, and I am willing to advertise for them. What kind of flat fee would be reasonable? And how should I ask them to pay? I have PayPal, or do I accept mailed check? Do taxes come into play with something like this? The last post on this thread was in 2006, so I figured I'd check in again since prices with these things can change. Thanks!