Feddup, the article clearly covers what a Promotional Package is, and how one can check out one's eligibility for it, in Section O. The link you had provided says:
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The media CD states you must own a copy of their license to use this CD.
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This is exactly the essence of the Promotional Package; i.e. it is an offer to buy a second WinXP license at a reduced price. However, your link uses the term "student", which makes it a bit hazy. Therefore I suggest you to use the link in article's Section O, verify that you are eligible for the PromoPack, and then follow the instructions to be directed to a legit source for purchasing it. Only this way you can be sure. And you do want to be sure, trust me on this one.