The case has a huge (24 or 25cm) fan but it's not quite over the GPU so I don't think it helped too much.
Yesterday I spent a bit of time at it and found a solution that (so far) has seemed to work pretty well. I followed this (
http://forums.guru3d.com/showpost.ph...3&postcount=60) tutorial which did an awesome job of lowering the auto-fan temperatures.
Now I've got it idling around 55C and it's high while gaming doesn't go above 80C. I also raised the warning temp in the Asus probe so it doesn't flash red at me anymore for the MB/NB/SB ;)