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Re: NEW website!!!
I may be a dude, but I think this is a good idea. In all honesty, your program idea (the make-up expiration app) and e-shop both help each other. Useful applications will always draw people in - and the shop to buy beauty products makes it more useful plus brings you a source of income for the site. If people buy a product from your site, it could automatically enter that expiration time in the user's "make-up bag" or whatever you'd want to call it. When that expiration date comes along, it would be easy to send that user an email automatically to notify them (you could also do notifications that say "get ready to buy new products!" and include some ads for products listed on your site).
If it were me running this site, I would focus on selling healthy products - which would make sense, since having an expiration application is to keep a person healthy and such a thing would surely attract those who are conscious about their health.
I think it's worth more than you give yourself credit for! :)
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